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<span id="openzim-page-title" class="mw-page-title-main"><span class="mw-page-title-main">Projective test</span></span>
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</style><table class="infobox"><tbody><tr><th colspan="2" class="infobox-above" style="background-color: lightblue">Projective tests</th></tr><tr><th scope="row" class="infobox-label"><a href="Medical_Subject_Headings" title="Medical Subject Headings">MeSH</a></th><td class="infobox-data"><span class="reflink nourlexpansion"><a rel="nofollow" class="external text" href="https://meshb.nlm.nih.gov/record/ui?ui=D011386">D011386</a></span></td></tr></tbody></table>
<p>In <a href="Psychology" title="Psychology">psychology</a>, a <b>projective test</b> is a <a href="Personality_test" title="Personality test">personality test</a> designed to let a person respond to ambiguous stimuli, presumably revealing hidden <a href="Emotion" title="Emotion">emotions</a> and internal conflicts projected by the person into the test. This is sometimes contrasted with a so-called "<a href="Objective_test" title="Objective test">objective test</a>" / "self-report test", which adopt a "structured" approach as responses are analyzed according to a presumed universal standard (for example, a multiple choice exam), and are limited to the content of the test. The responses to projective tests are <a href="Content_analysis" title="Content analysis">content analyzed</a> for meaning rather than being based on presuppositions about meaning, as is the case with objective tests. Projective tests have their origins in <a href="Psychoanalysis" title="Psychoanalysis">psychoanalysis</a>, which argues that humans have conscious and <a href="Unconscious_mind" title="Unconscious mind">unconscious</a> attitudes and motivations that are beyond or hidden from conscious awareness.<sup id="cite_ref-1" class="reference"><a href="#cite_note-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-2" class="reference"><a href="#cite_note-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup>
</p>
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<div class="mw-heading mw-heading2"><h2 id="Theory">Theory</h2></div>
<p>The general theoretical position behind projective tests is that whenever a specific question is asked, the response will be consciously formulated and socially determined. These responses do not reflect the respondent's unconscious or implicit attitudes or motivations. The respondent's deep-seated motivations may not be consciously recognized by the respondent or the respondent may not be able to verbally express them in the form and structure demanded by the questioner. Advocates of projective tests stress that the ambiguity of the stimuli presented within the tests allow subjects to express thoughts that originate on a deeper level than tapped by explicit questions, and provide content that may not be captured by responsive tools that lacks appropriate items. After some decrease in interest in the 1980s and 1990s, newer research suggesting that implicit motivation is best captured in this way has increased the research and use of these tools.
</p>
<div class="mw-heading mw-heading2"><h2 id="Projective_hypothesis">Projective hypothesis</h2></div>
<p>This holds that an individual puts structure on an ambiguous situation in a way that is consistent with their own conscious and unconscious needs. It is an indirect method- testee is talking about something that comes spontaneously from the self without conscious awareness or editing.
</p>
<ul><li>Reduces temptation to fake</li>
<li>Does not depend as much on verbal abilities</li>
<li>Taps both conscious and unconscious traits</li>
<li>Focus is clinical perspective - not normative - but has developed norms over the years<sup id="cite_ref-neiu_3-0" class="reference"><a href="#cite_note-neiu-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup></li></ul>
<div class="mw-heading mw-heading2"><h2 id="Common_variants">Common variants</h2></div>
<div class="mw-heading mw-heading3"><h3 id="Rorschach">Rorschach</h3></div>
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</style><div role="note" class="hatnote navigation-not-searchable">Main article: <a href="Rorschach_test" title="Rorschach test">Rorschach test</a></div>
<p>The best known and most frequently used projective test is the Rorschach inkblot test. This test was originally developed in 1921 to diagnose schizophrenia.<sup id="cite_ref-4" class="reference"><a href="#cite_note-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup> Subjects are shown a series of ten irregular but symmetrical inkblots, and asked to explain what they see.<sup id="cite_ref-Cordon_5-0" class="reference"><a href="#cite_note-Cordon-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> The subject's responses are then analyzed in various ways, noting not only what was said, but the time taken to respond, which aspect of the drawing was focused on, and how individual responses compared to other responses for the same drawing. It is important that the Rorschach test and other projective tests be conducted by experienced professionals to ensure validity and consistency of results.<sup id="cite_ref-6" class="reference"><a href="#cite_note-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup> The Rorschach was commonly scored using the <a href="Rorschach_test#Exner_scoring_system" title="Rorschach test">Comprehensive System (CS)</a>, until the development of the newer scoring system, the Rorschach Performance Assessment System (R-PAS) in 2011.<sup id="cite_ref-:0_7-0" class="reference"><a href="#cite_note-:0-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup> In an influential review, the Rorschach Inkblot Test using the CS method has been labeled as a "problematic instrument" in terms of its psychometric properties.<sup id="cite_ref-:2_8-0" class="reference"><a href="#cite_note-:2-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup>
</p><p>The new scoring system has stronger psychometric properties than the CS, and, like the CS, allows for a standardized administration of the test<sup id="cite_ref-:0_7-1" class="reference"><a href="#cite_note-:0-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup> which is something that is lacking in a majority of projective measures. Additional psychometric strengths present with the R-PAS include updated normative data. The norms from the CS were updated to also include protocols from 15 other countries, resulting in updated international norms. The CS international norm data set was based on fewer countries, most of which were European only. The new international norms provide a better representation of the Western hemisphere and westernized countries.<sup id="cite_ref-:0_7-2" class="reference"><a href="#cite_note-:0-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup> Concerning differences in administration of the task across both scoring systems, a critical issue with CS administration was addressed in the development of the R-PAS. Following CS administration procedure, it was common to obtain too few or too many responses per card which could result in an invalidated protocol (due to too few responses) or in error.<sup id="cite_ref-:0_7-3" class="reference"><a href="#cite_note-:0-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup> The new administration procedure introduced in the R-PAS requires the clinician to initially tell the examinee that they should provide two or three responses per card, and allows the clinician to prompt for additional responses if too few are given, or to pull cards away if too many are given.<sup id="cite_ref-:0_7-4" class="reference"><a href="#cite_note-:0-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup> Therefore, the new administration procedure addresses the critical issue of number of responses that was prevalent with use of the CS administration procedure. The CS administration procedure prevented clinicians from prompting for more responses or pulling cards when too many responses were provided. An additional psychometric improvement concerns the presentation of obtained scores. With the R-PAS system, it is now possible to change scores to percentiles and convert percentiles to standard scores which can be presented visually and allow for easy comparison to the normative data.<sup id="cite_ref-:0_7-5" class="reference"><a href="#cite_note-:0-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup> With the CS, this was not possible and it was more difficult to compare results to normative comparison groups. Lastly, the R-PAS scores have been shown to possess similar and sometimes stronger inter-rater reliability than was seen in scores from the CS.<sup id="cite_ref-:0_7-6" class="reference"><a href="#cite_note-:0-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup> This means that when different clinicians score the same protocol, they are quite likely to derive the same interpretations and scores.
</p>
<div class="mw-heading mw-heading3"><h3 id="Holtzman_Inkblot_Test">Holtzman Inkblot Test</h3></div>
<div role="note" class="hatnote navigation-not-searchable">Main article: <a href="Holtzman_Inkblot_Test" class="mw-redirect" title="Holtzman Inkblot Test">Holtzman Inkblot Test</a></div>
<p>This is a variation of the Rorschach test, but uses a much larger pool of different images. Its main differences lie in its objective scoring criteria as well as limiting subjects to one response per inkblot (to avoid variable response productivity). Different variables such as reaction time are scored for an individual's response upon seeing an inkblot.<sup id="cite_ref-9" class="reference"><a href="#cite_note-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup>
</p>
<div class="mw-heading mw-heading3"><h3 id="Thematic_apperception_test">Thematic apperception test</h3></div>
<div role="note" class="hatnote navigation-not-searchable">Main article: <a href="Thematic_Apperception_Test" title="Thematic Apperception Test">Thematic Apperception Test</a></div>
<p>Another popular projective test is the Thematic Apperception Test (TAT) in which an individual views ambiguous scenes of people, and is asked to describe various aspects of the scene; for example, the subject may be asked to describe what led up to this scene, the emotions of the characters, and what might happen afterwards. A clinician will evaluate these descriptions, attempting to discover the conflicts, motivations and attitudes of the respondent. A researcher may use a specific scoring system that establishes consistent criteria of expressed thoughts and described behaviors associated with a specific trait, e.g., the need for Achievement, which has a validated and reliable scoring system. In the answers, the respondent "projects" their unconscious attitudes and motivations into the picture, which is why these are referred to as "projective tests." Although the TAT is a commonly used psychological assessment instrument, its validity as a personality assessment test has been questioned. In contrast, it has high reliability and validity when used in research with larger samples.<sup id="cite_ref-SoleySmith2008_10-0" class="reference"><a href="#cite_note-SoleySmith2008-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup>
</p>
<div class="mw-heading mw-heading3"><h3 id="Draw-A-Person_test">Draw-A-Person test</h3></div>
<div role="note" class="hatnote navigation-not-searchable">Main article: <a href="Draw-A-Person_Test" class="mw-redirect" title="Draw-A-Person Test">Draw-A-Person Test</a></div>
<p>The Draw-A-Person test requires the subject to draw a person. The results are based on a <a href="Psychodynamics" title="Psychodynamics">psychodynamic</a> interpretation of the details of the drawing, such as the size, shape and complexity of the facial features, clothing and background of the figure. As with other projective tests, the approach has very little demonstrated validity and there is evidence that therapists may attribute pathology to individuals who are merely poor artists.<sup id="cite_ref-Cordon_5-1" class="reference"><a href="#cite_note-Cordon-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> A popular review has concluded that its scientific status "can best be declared as weak".<sup id="cite_ref-:2_8-1" class="reference"><a href="#cite_note-:2-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup> A similar class of techniques is <a href="Kinetic_family_drawing" title="Kinetic family drawing">kinetic family drawing</a>.
</p>
<div class="mw-heading mw-heading3"><h3 id="Animal_Metaphor_Test">Animal Metaphor Test</h3></div>
<div role="note" class="hatnote navigation-not-searchable">Main article: <a href="Animal_Metaphor_Test" title="Animal Metaphor Test">Animal Metaphor Test</a></div>
<p>The Animal Metaphor test consists of a series of creative and analytical prompts in which the person filling out the test is asked to create a story and then interpret its personal significance. Unlike conventional projective tests, the Animal Metaphor Test works as both a diagnostic and therapeutic battery. Unlike the <a href="Rorschach_test" title="Rorschach test">Rorschach test</a> and TAT, the Animal Metaphor is premised on self-analysis via self-report questions. The test combines facets of art therapy, <a href="Cognitive_behavioral_therapy" title="Cognitive behavioral therapy">cognitive behavioral therapy</a>, and insight therapy, while also providing a theoretical platform of behavioral analysis. The test has been used widely as a clinical tool, as an educational assessment, and in human resource selection. The test is accompanied by an inventory, The Relational Modality Evaluation Scale, a self-report measure that targets individuals' particular ways of resolving conflict and ways of dealing with relational stress. These tests were developed by Dr. <a href="Albert_J_Levis" class="mw-redirect" title="Albert J Levis">Albert J Levis</a> at the Center for the Study of Normative Behavior in Hamden, CT, a clinical training and research center.
</p>
<div class="mw-heading mw-heading3"><h3 id="Sentence_completion_test">Sentence completion test</h3></div>
<div role="note" class="hatnote navigation-not-searchable">Main article: <a href="Sentence_completion_tests" title="Sentence completion tests">Sentence completion tests</a></div>
<p>Sentence completion tests require the subject to complete sentence "stems" with their own words. The subject's response is considered to be a projection of their conscious and/or unconscious attitudes, personality characteristics, motivations, and beliefs. However, there is evidence that sentence completion tests elicit learned associations rather than unconscious attitudes. Thus, respondents answer "black" when presented with the word, "white," or "father" when presented with the word "mother," according to Soley and Smith.<sup id="cite_ref-SoleySmith2008_10-1" class="reference"><a href="#cite_note-SoleySmith2008-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup>
</p>
<div class="mw-heading mw-heading3"><h3 id="Picture_Arrangement_Test">Picture Arrangement Test</h3></div>
<div role="note" class="hatnote navigation-not-searchable">Main article: <a href="Picture_Arrangement_Test" class="mw-redirect" title="Picture Arrangement Test">Picture Arrangement Test</a></div>
<p>Created by Silvan Tomkins, this psychological test consists of 25 sets of 3 pictures which the subject must arrange into a sequence that they "feel makes the best sense". The reliability of this test has been disputed, however. For example, patients with schizophrenia have been found to score as more "normal" than patients with no such mental disorders.<sup id="cite_ref-11" class="reference"><a href="#cite_note-11"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup>
Other picture tests include:
</p>
<ul><li>Thompson version</li>
<li>CAT (animals) and CAT-H (humans)</li>
<li>Senior AT</li>
<li><a href="Blacky_pictures_test" title="Blacky pictures test">Blacky pictures test</a> - dogs</li>
<li>Picture Story Test - adolescents</li>
<li>Education Apperception Test -attitudes towards learning</li>
<li>Michigan Picture Test - children 8–14</li>
<li>TEMAS - Hispanic children<sup id="cite_ref-12" class="reference"><a href="#cite_note-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup></li>
<li>Make-A-Picture-Story (MAPS) - make own pictures from figures, 6 years and older<sup id="cite_ref-neiu_3-1" class="reference"><a href="#cite_note-neiu-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup></li></ul>
<div class="mw-heading mw-heading3"><h3 id="Word_Association_Test">Word Association Test</h3></div>
<div role="note" class="hatnote navigation-not-searchable">Main article: <a href="Free_association_(psychology)" title="Free association (psychology)">Free association (psychology)</a></div>
<p>Word association testing is a technique developed by Carl Jung to explore complexes in the personal unconscious. Jung came to recognize the existence of groups of thoughts, feelings, memories, and perceptions, organized around a central theme, that he termed psychological complexes. This discovery was related to his research into word association, a technique whereby words presented to patients elicit other word responses that reflect related concepts in the patients' psyche, thus providing clues to their unique psychological make-up <sup id="cite_ref-word_13-0" class="reference"><a href="#cite_note-word-13"><span class="cite-bracket">[</span>13<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-doc_14-0" class="reference"><a href="#cite_note-doc-14"><span class="cite-bracket">[</span>14<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-schultz_15-0" class="reference"><a href="#cite_note-schultz-15"><span class="cite-bracket">[</span>15<span class="cite-bracket">]</span></a></sup>
</p>
<div class="mw-heading mw-heading3"><h3 id="Graphology">Graphology</h3></div>
<div role="note" class="hatnote navigation-not-searchable">Main article: <a href="Graphology" title="Graphology">Graphology</a></div>
<p>Graphology is the <a href="Pseudoscience" title="Pseudoscience">pseudoscientific</a><sup id="cite_ref-Graph_Beyer_PBS_16-0" class="reference"><a href="#cite_note-Graph_Beyer_PBS-16"><span class="cite-bracket">[</span>16<span class="cite-bracket">]</span></a></sup> analysis of the physical characteristics and patterns of <a href="Handwriting" title="Handwriting">handwriting</a> purporting to be able to identify the writer, indicating psychological state at the time of writing, or evaluating personality characteristics.<sup id="cite_ref-definition_17-0" class="reference"><a href="#cite_note-definition-17"><span class="cite-bracket">[</span>17<span class="cite-bracket">]</span></a></sup>
</p><p>Graphology has been controversial for more than a century. Although supporters point to the <a href="Anecdotal_evidence" title="Anecdotal evidence">anecdotal evidence</a> of positive testimonials as a reason to use it for personality evaluation, most empirical studies fail to show the validity claimed by its supporters.<sup id="cite_ref-18" class="reference"><a href="#cite_note-18"><span class="cite-bracket">[</span>18<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-Furnham1987_19-0" class="reference"><a href="#cite_note-Furnham1987-19"><span class="cite-bracket">[</span>19<span class="cite-bracket">]</span></a></sup>
</p><p>The Teste Palográfico (Palographic Test) is a personality test used frequently in Brazil.<sup id="cite_ref-20" class="reference"><a href="#cite_note-20"><span class="cite-bracket">[</span>20<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-21" class="reference"><a href="#cite_note-21"><span class="cite-bracket">[</span>21<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-22" class="reference"><a href="#cite_note-22"><span class="cite-bracket">[</span>22<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-23" class="reference"><a href="#cite_note-23"><span class="cite-bracket">[</span>23<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-24" class="reference"><a href="#cite_note-24"><span class="cite-bracket">[</span>24<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-25" class="reference"><a href="#cite_note-25"><span class="cite-bracket">[</span>25<span class="cite-bracket">]</span></a></sup>
</p>
<div class="mw-heading mw-heading2"><h2 id="Validity">Validity</h2></div>
<p>Projective tests are criticized from the perspective of <a href="Statistical_validity" class="mw-redirect" title="Statistical validity">statistical validity</a> and <a href="Psychometrics" title="Psychometrics">psychometrics</a>.<sup id="cite_ref-:2_8-2" class="reference"><a href="#cite_note-:2-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-26" class="reference"><a href="#cite_note-26"><span class="cite-bracket">[</span>26<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-:1_27-0" class="reference"><a href="#cite_note-:1-27"><span class="cite-bracket">[</span>27<span class="cite-bracket">]</span></a></sup> Most of the supporting studies on the validity of projective tests are poor or outdated.<sup id="cite_ref-:1_27-1" class="reference"><a href="#cite_note-:1-27"><span class="cite-bracket">[</span>27<span class="cite-bracket">]</span></a></sup> Proponents of projective tests claim there is a discrepancy between <a href="Statistical_validity" class="mw-redirect" title="Statistical validity">statistical validity</a> and clinical validity.<sup id="cite_ref-28" class="reference"><a href="#cite_note-28"><span class="cite-bracket">[</span>28<span class="cite-bracket">]</span></a></sup>
</p><p>In the case of clinical use, they rely heavily on <a href="Clinical_judgment" class="mw-redirect" title="Clinical judgment">clinical judgment</a>, lack <a href="Reliability_(statistics)" title="Reliability (statistics)">statistical reliability</a> and <a href="Statistical_validity" class="mw-redirect" title="Statistical validity">statistical validity</a> and many have no standardized criteria to which results may be compared, however this is not always the case. These tests are used frequently, though the <a href="Scientific_evidence" title="Scientific evidence">scientific evidence</a> is sometimes debated. There have been many empirical studies based on projective tests (including the use of standardized norms and samples), particularly more established tests. The criticism of lack of scientific evidence to support them and their continued popularity has been referred to as the "projective paradox".<sup id="cite_ref-Cordon_5-2" class="reference"><a href="#cite_note-Cordon-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup>
</p><p>Responding to the statistical criticism of his projective test, <a href="Leopold_Szondi" class="mw-redirect" title="Leopold Szondi">Leopold Szondi</a> said that his test actually discovers "fate and existential possibilities hidden in the inherited familial unconscious and the <a href="Personal_unconscious" title="Personal unconscious">personal unconscious</a>, even those hidden because never lived through or because have been rejected. Is any statistical method able to span, understand and integrate mathematically all these possibilities? I deny this categorically."<sup id="cite_ref-29" class="reference"><a href="#cite_note-29"><span class="cite-bracket">[</span>29<span class="cite-bracket">]</span></a></sup>
</p><p>Other research, however, has established that projective tests measure things that responsive tests do not, though it is theoretically possible to combine the two, e.g., Spangler, 1992.<sup id="cite_ref-30" class="reference"><a href="#cite_note-30"><span class="cite-bracket">[</span>30<span class="cite-bracket">]</span></a></sup> Decades of works by advocates, e.g., David C. McClelland, David Winter, Abigail Stewart, and, more recently, Oliver Schultheiss, have shown clear validity for these tools for certain personality traits, most especially implicit motivation (as contrasted with self-attributed or "explicit" motivation, which are conscious states),<sup id="cite_ref-31" class="reference"><a href="#cite_note-31"><span class="cite-bracket">[</span>31<span class="cite-bracket">]</span></a></sup> and that criticisms of projective tools based on techniques used for responsive tools is simply an inappropriate method of measurement. Moreover, Soley and Smith report that when used with larger Ns in research, as opposed to the clinical assessment of an individual, projective tests can exhibit high validity and reliability.<sup id="cite_ref-SoleySmith2008_10-2" class="reference"><a href="#cite_note-SoleySmith2008-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup>
</p>
<div class="mw-heading mw-heading2"><h2 id="Concerns">Concerns</h2></div>

<div class="mw-heading mw-heading3"><h3 id="Assumptions">Assumptions</h3></div>
<ul><li>The more unstructured the stimuli, the more examinees reveal about their personality.</li>
<li>Projection is greater to stimulus material that is similar to the examinee</li>
<li>There is an "unconscious."</li>
<li>Subjects are unaware of what they disclose</li>
<li>Provides information about personality that is not obtainable through self-report measures<sup id="cite_ref-:0_7-7" class="reference"><a href="#cite_note-:0-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup></li>
<li>Subjects are projecting their personality onto the ambiguous stimuli they are interpreting<sup id="cite_ref-32" class="reference"><a href="#cite_note-32"><span class="cite-bracket">[</span>32<span class="cite-bracket">]</span></a></sup></li></ul>
<div class="mw-heading mw-heading3"><h3 id="Situation_Variables">Situation Variables</h3></div>
<ul><li>Age of examiner</li>
<li>Specific instructions</li>
<li>Subtle reinforcement cues</li>
<li>Setting/privacy <sup id="cite_ref-ppt2_33-0" class="reference"><a href="#cite_note-ppt2-33"><span class="cite-bracket">[</span>33<span class="cite-bracket">]</span></a></sup></li></ul>
<div class="mw-heading mw-heading2"><h2 id="Terminology">Terminology</h2></div>
<p>In 2006 the terms "objective test" and "projective test" came under criticism in the <i><a href="Journal_of_Personality_Assessment" title="Journal of Personality Assessment">Journal of Personality Assessment</a>.</i> The more descriptive "rating scale or self-report measures" and "free response measures" are suggested, rather than the terms "objective tests" and "projective tests," respectively.<sup id="cite_ref-meyer_kurtz_2006_34-0" class="reference"><a href="#cite_note-meyer_kurtz_2006-34"><span class="cite-bracket">[</span>34<span class="cite-bracket">]</span></a></sup> Additionally, there are inherent biases implied in the terminology itself. For example, when individuals use the term "objective" to describe a test, it is assumed that the test possess accuracy and precision. Conversely, when the term "projective" is used to describe a test, it is assumed that these measures are less accurate. Neither of these assumptions are fully accurate, and have led researchers to develop alternative terminology to describe various projective measures. For example, it has been proposed that the Rorschach be labeled as a "behavioral task" due to its ability to provide an in vivo or real life sample of human behavior.<sup id="cite_ref-:0_7-8" class="reference"><a href="#cite_note-:0-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-meyer_kurtz_2006_34-1" class="reference"><a href="#cite_note-meyer_kurtz_2006-34"><span class="cite-bracket">[</span>34<span class="cite-bracket">]</span></a></sup> It is easy to forget that both objective and projective tests are capable of producing objective data, and both require some form of subjective interpretation from the examiner. Objective testing, such as self-report measures, like the <a href="Minnesota_Multiphasic_Personality_Inventory" title="Minnesota Multiphasic Personality Inventory">MMPI-2</a>, require objective responses from the examinee and subjective interpretations from the examiner. Projective testing, such as the Rorschach, requires subjective responses from the examinee, and can in theory involve objective (actuarial) interpretation.
</p>
<div class="mw-heading mw-heading2"><h2 id="Uses_in_marketing">Uses in marketing</h2></div>
<p>Projective techniques, including TATs, are used in <a href="Qualitative_marketing_research" title="Qualitative marketing research">qualitative marketing research</a>, for example to help identify potential associations between <a href="Brand" title="Brand">brand</a> images and the emotions they may provoke. In advertising, projective tests are used to evaluate responses to advertisements. The tests have also been used in management to assess achievement motivation and other drives, in sociology to assess the adoption of innovations, and in anthropology to study cultural meaning. The application of responses is different in these disciplines than in psychology, because the responses of multiple respondents are grouped together for analysis by the organisation commissioning the research, rather than interpreting the meaning of the responses given by a single subject.
</p>
<div class="mw-heading mw-heading2"><h2 id="Uses_in_business">Uses in business</h2></div>
<p>Projective techniques are used extensively in people assessment; besides variants of the TAT, which are used to identify implicit motive patterns, the Behavioral Event Interview pioneered by American psychologist <a href="David_McClelland" title="David McClelland">David McClelland</a> and many of its related approaches (such as the Critical Incident Interview, the Behavioral Interview, and so on) is fundamentally a projective tool in that it invites someone to tell a specific story about recent actions they took, but does not ask leading questions or questions with yes or no answers.<sup id="cite_ref-35" class="reference"><a href="#cite_note-35"><span class="cite-bracket">[</span>35<span class="cite-bracket">]</span></a></sup>
</p>
<div class="mw-heading mw-heading2"><h2 id="See_also">See also</h2></div>
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<ul><li><a href="Albert_J._Levis" title="Albert J. Levis">Albert J. Levis</a></li>
<li><a href="Blacky_Pictures_Test" class="mw-redirect" title="Blacky Pictures Test">Blacky Pictures Test</a></li>
<li><a href="Bruno_Klopfer" title="Bruno Klopfer">Bruno Klopfer</a></li>
<li><a href="Ernest_Dichter" title="Ernest Dichter">Ernest Dichter</a></li>
<li><a href="Holtzman_inkblot_technique" class="mw-redirect" title="Holtzman inkblot technique">Holtzman inkblot technique</a></li>
<li><a href="Pareidolia" title="Pareidolia">Pareidolia</a></li>
<li><a href="The_Duess_Test" title="The Duess Test">The Duess Test</a></li>
<li><a href="Identification_Projection_Series" title="Identification Projection Series">Identification Projection Series</a></li></ul>
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<div class="mw-heading mw-heading2"><h2 id="References">References</h2></div>
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</style><blockquote class="templatequote"><p>En esta crítica aparece siempre <i>la conocida discrepancia entre la validez estadistica y clinica de todos los «tests» de psicologia profunda</i></p></blockquote></span>
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<li id="cite_note-29"><span class="mw-cite-backlink"><b><a href="#cite_ref-29">^</a></b></span> <span class="reference-text">Szondi (1960) <i>Das zweite Buch: Lehrbuch der Experimentellen Triebdiagnostik</i>. Huber, Bern und Stuttgart, 2nd edition. Ch.27, From the Spanish translation, B)II <i>Las condiciones estadisticas</i>, p.396</span>
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<li id="cite_note-31"><span class="mw-cite-backlink"><b><a href="#cite_ref-31">^</a></b></span> <span class="reference-text">McClelland, Koestner, &amp; Weinberger 1989</span>
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<li id="cite_note-ppt2-33"><span class="mw-cite-backlink"><b><a href="#cite_ref-ppt2_33-0">^</a></b></span> <span class="reference-text">Shatz, Phillip. (n.d.) "Projective personality testing: Psychological testing." Retrieved November 21, 2012, from Staint Joseph's University: Department of Psychology Web site: <a rel="nofollow" class="external free" href="http://schatz.sju.edu/intro/1001lowfi/personality/projectiveppt/sld001.htm">http://schatz.sju.edu/intro/1001lowfi/personality/projectiveppt/sld001.htm</a></span>
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<li id="cite_note-meyer_kurtz_2006-34"><span class="mw-cite-backlink">^ <a href="#cite_ref-meyer_kurtz_2006_34-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-meyer_kurtz_2006_34-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text">Meyer, Gregory J. and Kurtz, John E.(2006) 'Advancing Personality Assessment Terminology: Time to Retire "Objective" and "Projective" As Personality Test Descriptors', <i>Journal of Personality Assessment</i>, 87: 3, 223—225</span>
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<li id="cite_note-35"><span class="mw-cite-backlink"><b><a href="#cite_ref-35">^</a></b></span> <span class="reference-text">Camp, Vielhaber, Simonetti, 2001</span>
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</ol></div></div>
<div class="mw-heading mw-heading2"><h2 id="Footnotes">Footnotes</h2></div>
<ul><li>Theodor W. Adorno, et al. (1964). <i>The Authoritarian Personality</i>. New York: John Wiley &amp; Sons.</li></ul>
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</style><div id="Psychological_and_psychiatric_evaluation_and_testing189" style="font-size:114%;margin:0 4em"><a href="Psychological" class="mw-redirect" title="Psychological">Psychological</a> and <a href="Psychiatric" class="mw-redirect" title="Psychiatric">psychiatric</a> evaluation and <a href="Psychological_testing" title="Psychological testing">testing</a></div></th></tr><tr><th scope="row" class="navbox-group" style="width:1%;background-color: LemonChiffon"><a href="Intelligence_quotient" title="Intelligence quotient">Intelligence tests</a></th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em">
<ul><li><a href="Wechsler_Adult_Intelligence_Scale" title="Wechsler Adult Intelligence Scale">Wechsler Adult Intelligence Scale</a></li>
<li><a href="Wechsler_Intelligence_Scale_for_Children" title="Wechsler Intelligence Scale for Children">Wechsler Intelligence Scale for Children</a></li>
<li><a href="Stanford%E2%80%93Binet_Intelligence_Scales" title="Stanford–Binet Intelligence Scales">Stanford–Binet Intelligence Scales</a></li>
<li><a href="Woodcock%E2%80%93Johnson_Tests_of_Cognitive_Abilities" title="Woodcock–Johnson Tests of Cognitive Abilities">Woodcock–Johnson Tests of Cognitive Abilities</a></li>
<li><a href="Kaufman_Assessment_Battery_for_Children" title="Kaufman Assessment Battery for Children">Kaufman Assessment Battery for Children</a></li>
<li><a href="Cognitive_Assessment_System" class="mw-redirect" title="Cognitive Assessment System">Cognitive Assessment System</a></li>
<li><a href="Differential_Ability_Scales" title="Differential Ability Scales">Differential Ability Scales</a></li>
<li><a href="Ammons_Quick_Test" title="Ammons Quick Test">Ammons Quick Test</a></li>
<li><a href="Raven's_Progressive_Matrices" title="Raven's Progressive Matrices">Raven's Progressive Matrices</a></li>
<li><a href="Binet%E2%80%93Simon_Intelligence_Test" title="Binet–Simon Intelligence Test">Binet–Simon Intelligence Test</a></li></ul>
</div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%;background-color: LemonChiffon"><a href="Personality_test" title="Personality test">Personality tests</a></th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><td colspan="2" class="navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em">
<ul><li><a href="Minnesota_Multiphasic_Personality_Inventory" title="Minnesota Multiphasic Personality Inventory">Minnesota Multiphasic Personality Inventory</a></li>
<li><a href="16PF_Questionnaire" title="16PF Questionnaire">16PF Questionnaire</a></li>
<li><a href="Revised_NEO_Personality_Inventory" title="Revised NEO Personality Inventory">Revised NEO Personality Inventory</a></li></ul>
</div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%;background-color: LemonChiffon"></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em">
<ul><li><a href="Thematic_apperception_test" class="mw-redirect" title="Thematic apperception test">Thematic apperception test</a></li>
<li><a href="Ink_blot_test" title="Ink blot test">Ink blot test</a> (<a href="Rorschach_test" title="Rorschach test">Rorschach test</a>, <a href="Holtzman_inkblot_technique" class="mw-redirect" title="Holtzman inkblot technique">Holtzman inkblot test</a>)</li>
<li><a href="Szondi_test" title="Szondi test">Szondi test</a></li>
<li><a href="Animal_Metaphor_Test" title="Animal Metaphor Test">Animal Metaphor Test</a></li>
<li><a href="Sentence_completion_tests" title="Sentence completion tests">Sentence completion tests</a></li></ul>
</div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%;background-color: LemonChiffon"><a href="Neuropsychological_test" title="Neuropsychological test">Neuropsychological test</a></th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em">
<ul><li><a href="Mini%E2%80%93mental_state_examination" title="Mini–mental state examination">Mini-Mental State Examination (MMSE)</a></li>
<li><a href="Luria%E2%80%93Nebraska_Neuropsychological_Battery" title="Luria–Nebraska Neuropsychological Battery">Luria–Nebraska Neuropsychological Battery</a></li>
<li><a href="Rey%E2%80%93Osterrieth_Complex_Figure" class="mw-redirect" title="Rey–Osterrieth Complex Figure">Rey–Osterrieth Complex Figure</a></li>
<li><a href="Delis%E2%80%93Kaplan_Executive_Function_System" title="Delis–Kaplan Executive Function System">Delis–Kaplan Executive Function System (D-KEFS)</a></li></ul>
</div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%;background-color: LemonChiffon">Other tests</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em">
<ul><li><a href="Mental_status_examination" title="Mental status examination">Mental status examination</a></li>
<li><a href="Wechsler_Memory_Scale" title="Wechsler Memory Scale">Wechsler Memory Scale</a></li>
<li><a href="Benton_Visual_Retention_Test" title="Benton Visual Retention Test">Benton Visual Retention Test</a></li>
<li><a href="Vineland_Social_Maturity_Scale" title="Vineland Social Maturity Scale">Vineland Social Maturity Scale</a></li></ul>
</div></td></tr></tbody></table></div>
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